CCA Membership Platform: UX Research

Capitol Creative Alliance is a non-profit creative organization whose mission is to connect, inspire, and uplift local creatives in the Sacramento region. To generate funding, the organization created a membership platform as a gift to community members to incentivize them to donate. In exchange, the platform provides CCA’s community members with a more robust opportunity to connect and learn from others in the creative community. My colleague and I were tasked with helping the organization launch the MVP version of the Membership Platform.